The Institute of Telecommunications Professionals

September 3, 2007

A new search engine marketing service - BT Web Clicks - helps small businesses to reach new customers over the internet, offering guaranteed results* for a fixed cost.

For a fixed monthly cost, BT Web Clicks puts a sponsored link on major and local search engines - including Google, Yahoo! and MSN, driving potential customers to a business’ web site through carefully chosen keywords.
    
BT Web Clicks’ customers get a team of experts at their disposal, ensuring that all campaigns are fully managed.  The team analyse the customer’s web site and current usage on search engines to choose the keywords that are going to generate potential customers.  In addition, professional copywriters will craft eye-catching advertisements.
    
All business leads generated through BT Web Clicks go straight through to the business’ web site, and not through any other online directories.
    
Bruce Abercromby, general manager, Strategy and Development, said: “More than 70 per cent of internet users rely on search engines to find a local service, and they are a proven way of generating leads.  However, it can be both time consuming and costly to set up and sustain a campaign. 
    
“BT Web Clicks helps by choosing appropriate keywords and gets traffic to your site, enabling small businesses to focus on converting enquiries into sales – and all for a fixed monthly budget.  We guarantee that you’ll get the results you want for the agreed price – or we’ll give you your money back for any undelivered clicks.”
    
More information on BT Web Clicks can be found online at www.bt.com/btwebclicks.

Notes for editors

*Subject to a 12-month minimum term. For terms and conditions please see www.bt.com/btwebclicks